What You Need To Know About Sign Permitting: A Guide for Businesses and Property Owners

In Signage by Lauren

In the world of business, visibility is key. Signs play a crucial role in attracting customers, communicating brand identity, and ensuring your presence is known. However, before you can install a sign, there’s one essential step that many people overlook: obtaining a sign permit. Sign permitting is an important process that ensures signage adheres to local regulations, remains safe, and enhances the community’s overall aesthetics.

Why Is Sign Permitting Important?

1. Compliance with Local Laws

Every municipality has a set of sign regulations in place. These regulations help maintain the character and integrity of an area while promoting safety and consistency. Without the proper permits, your sign could violate these laws, leading to costly fines or even the removal of the sign itself. Permitting ensures that you are in compliance with local codes and that your signage contributes positively to the visual landscape of your community.

2. Safety Standards

One key reason why local governments regulate signage is to ensure public safety. A poorly constructed or improperly placed sign can pose hazards, especially in extreme weather conditions. By requiring a permit, municipalities can ensure that signs are installed correctly and are structurally sound.

3. Aesthetic Consistency

Many communities strive to maintain a cohesive appearance in their commercial areas. Sign permits help ensure that individual signs align with the broader aesthetic goals of the area. Some regions have strict rules about the style, color, lighting, and size of signs to preserve a uniform look, especially in historic districts or residential zones.

4. Prevention of Overcrowding

An unchecked proliferation of signs can lead to visual clutter, diminishing the effectiveness of any one sign and potentially overwhelming pedestrians and drivers. Through permitting, towns and cities can control the number and placement of signs, creating a cleaner, more organized environment.


Typical Sizing Details for Sign Permits

One of the most important factors in sign permitting is the size of the sign. Although size regulations can vary greatly depending on your location, there are some common guidelines that municipalities often use:

Maximum Height and Width

  • Freestanding Signs (Monument or Pylon Signs): These signs, often placed near roadways, are usually subject to height restrictions. In most cities, the maximum height for freestanding signs ranges from 10 to 25 feet, depending on whether the area is residential, commercial, or industrial.
  • Wall-Mounted Signs: These are usually limited by the size of the building façade. A common formula is to allow the sign to take up a certain percentage of the building frontage, often between 10-20%. For instance, if your building’s frontage is 50 feet wide, your sign could be up to 5 to 10 feet wide.

Square Footage Restrictions

  • Business Districts: In commercial zones, you might be limited to a maximum of 50 to 100 square feet for signs, depending on the size of the building and the type of business.
  • Residential Areas: In residential or mixed-use areas, the size restrictions are often much tighter, with limits between 4 and 16 square feet, to maintain neighborhood aesthetics.

Illumination Rules

Many cities impose restrictions on illuminated signs, particularly in residential neighborhoods. Some areas require lights to be turned off at certain hours, while others may restrict the use of neon or LED lighting altogether. Permitting ensures that your sign meets local standards for brightness and visibility, reducing the chance of complaints or violations.

Varying Stipulations by Location

Every town, city, or state has its own unique set of rules governing sign installation. Below are some examples of the different types of stipulations you might encounter:

1. Local Zoning Laws

Zoning regulations often dictate what kind of sign you can have based on the area where your business is located. For example:

  • Commercial Zones: Often more lenient, allowing larger and more visible signage.
  • Residential Zones: Strict limitations on the size, height, and type of signage to maintain the area’s character.
  • Historic Districts: Extremely strict, with many requiring signs to adhere to a specific historical style, often banning modern materials like plastic or LED lights.

2. Setback Requirements

In many towns and cities, signs must be placed a certain distance from roads, sidewalks, and property lines. These setback rules are in place to prevent signs from obstructing traffic, distracting drivers, or encroaching on neighboring properties. In some areas, this could mean placing a sign at least 5 to 10 feet away from the roadway or property line.

3. Temporary Signs

Not all signage is permanent. If you’re putting up temporary signs, like banners for sales or promotional events, there are often separate rules governing their use. Temporary signs usually have size and time limits, such as being allowed for no more than 30 days and restricted to a certain square footage.

4. Permitted Materials

Some municipalities regulate the types of materials that can be used for signage. For example, historic districts might only allow wood or metal signs, while banning vinyl or plastic. Additionally, environmentally conscious cities may have restrictions on using non-recyclable materials.


How to Apply for a Sign Permit

The process for obtaining a sign permit typically involves submitting an application to your local planning or zoning department. In some states, only general contractors can pull permits, so you will need to hire someone to do this for you. This application often requires:

  • Detailed renderings or blueprints of the proposed sign
  • Information about the materials and lighting
  • The exact placement and measurements of the sign
  • Proof of property ownership or landlord approval
  • Payment of a permit fee (which can range from $50 to several hundred dollars depending on the size and scope of the sign)

After submitting your application, it will be reviewed to ensure compliance with local codes. If your sign meets all the necessary requirements, the permit will be granted, allowing you to proceed with installation.


Sign permitting is an essential process that benefits both businesses and the community at large. It ensures that signs are safe, aesthetically pleasing, and consistent with local regulations. Whether you’re installing a large commercial sign or a small residential one, it’s crucial to familiarize yourself with the regulations in your area and secure the necessary permits. Taking the time to do so will save you from potential fines, legal issues, and the hassle of having to remove or alter non-compliant signage.

By working with local authorities and following the proper channels, your sign will not only catch the eye of potential customers but also contribute positively to the neighborhood or commercial district around you.

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